“Let's make a website that reflects who we are”

Our collaboration with LARJ began through a personal connection, and we quickly understood their vision. LARJ's goal was not only to promote their casino offerings but to build a platform that accurately reflected their values - fair play, transparency, and social responsibility.

The project's focus was clear: design a clean, user-friendly and visually appealing website that would communicate these values to a wider audience. The goal was to create a digital identity for LARJ - one that would make visitors feel welcomed and informed, all while reinforcing the brand's commitment to ethical gambling and community involvement.

This wasn't a transactional project; it was about crafting a digital presence that aligned with the brand's ethics and set it apart in an industry known for opacity.

So, we did something about it:

Phase 1: Vision & UX

The initial phase revolved around understanding LARJ's core values and translating them into a compelling user experience (UX). Our creative direction aimed to provide clear visual storytelling and intuitive navigation so users could quickly understand:

• What LARJ Casino stands for
• Where its casinos are located
• How LARJ contributes to society, particularly through charitable initiatives and support for the arts

We focused on building a digital experience that felt authentic and trustworthy, ensuring visitors could easily access information about the brand's ethical gambling practices and community engagement.

Phase 2: Custom front-end & CMS integration

To deliver a visually stunning yet highly functional site, we chose a custom-built front-end using Next.js and Gatsby. These cutting-edge technologies allowed us to achieve:

• Blazing-fast website performance
• SEO optimization for maximum visibility
• A fully responsive design that performs flawlessly on any device

For content management, we integrated a WordPress-based CMS tailored to LARJ's specific needs. The combination of Next.js, Gatsby, and WordPress created a decoupled architecture—enabling LARJ to manage content seamlessly, while ensuring the frontend remained flexible and scalable.

Additionally, we utilized GraphQL as the API layer, providing efficient and secure data handling, and ensuring smooth communication between the backend and frontend.

Phase 3: Ready for launch but paused

Upon completion of the technical build, LARJ had a fully functional, professionally developed platform. All technical elements were polished and ready for launch. However, due to recent developments in the broader casino industry, the client decided to pause the final steps of populating the site with content.

However, due to legislative changes in the Bulgarian casino industry, the client decided to postpone the final steps of populating the site with content.

While the site remains inactive for now, it is a fully operational platform that can be activated at any time. LARJ now has a ready-to-go digital presence that will reflect their values and vision when they decide to launch.

Tech Stack Summary

• Front-end: Custom-built using Next.js and Gatsby for performance and SEO optimization
• Back-end: WordPress CMS for easy content management and flexibility
• API Layer: GraphQL for efficient data management and smooth communication between the back-end and front-end

Looking Ahead

Our collaboration with the LARJ team was built on trust and a long-standing personal relationship. They entrusted us with the entire technical execution of their project, and we are proud to have delivered a robust, future-ready platform that aligns with their mission of fairness, transparency, and community impact.

Although the site is currently on hold, we are confident that LARJ will soon have a digital platform that matches its innovative approach to fair gambling and community engagement. The structure is in place, the code is solid, and the performance is optimized - whenever LARJ is ready to launch, their website will reflect their unique values and mission.

We are honored to have helped create the digital foundation for a brand that strives to make a positive difference in the gambling industry and society at large. When the time comes for LARJ to launch, their digital identity will be fully aligned with their vision.