The challenge

As her audience grew, so did the demand for a digital platform that could scale her impact. Hristiana needed a mobile app that would:

• Reflect her brand elegance and minimalism: The design should embody her refined aesthetic and uncluttered style.
• Be simple and intuitive for her users: User experience must prioritize clarity, ease of use, and accessibility.
• Provide personalized workouts, nutrition guidance, and regular wellness content: The platform should offer tailored value to users consistently.
• Be future-proof for adding features like a webshop and full nutrition planner: The architecture should support scalable and modular enhancements.

The target users were busy, health-conscious women who prefer working out at home or outdoors and who value subtlety over trends and flashy aesthetics. This wasn't about hype or noise; it was about building confidence, strength, and balance through a beautifully simple experience.

Designing for clarity, comfort and class

We started by aligning on Hristiana's vision: elegance and ease. Our UX team translated this into a clean interface with:

• Seamless onboarding and personal goal setting
• Algorithm-driven workout generation
• Workout calendar and progress tracking
• A content feed for posts, articles, and insights from Hristiana
• Integrated payments and user account management
• Commenting and favoriting features for community engagement

The design focused on reducing friction - allowing users to focus on the workouts and content without distraction.

Hybrid tech for maximum flexibility

To launch quickly and cost-efficiently, we built hybrid mobile apps using React Native. This allowed us to deliver both iOS and Android experiences from a single codebase - perfect for startups and first-time app launches.

Thanks to our 10+ years of experience with hybrid technologies, we ensured there were no trade-offs in performance or UX. The system was also built with future expansion in mind - ready to support a full meal planner, integrated e-commerce, and more.

Admin & content management

On the backend, we created a robust admin dashboard using Laravel Nova, allowing Hristiana to:

• Upload and manage workouts
• Publish new content and posts
• View user insights and feedback
• Manage subscriptions and payments through Stripe

The platform also includes:

• Goal-based algorithmic workout generation
• Secure authentication (JWT)
• Scalable architecture with Redis caching and MySQL
• Developer tools like Swagger for API documentation and Mailpit for email previews

Technology Stack

• Backend: PHP 8.1, Laravel 10.x, Laravel Nova, Laravel Sail
• Frontend: React Native (mobile), Next.js / Node.js
• Database & Tools: MySQL, Redis, Mailpit, JWT Auth, Stripe, Swagger

What's next

The app is currently preparing for launch - with fully completed design, tested functionalities and a flexible foundation for future growth. Ready for a successful launch, built as a full-featured, scalable platform ready to support thousands of users and grow alongside Hristiana's expanding community.

Move by Hristiana Parova isn't just another fitness app. It's a tailored experience for real women with real lives - grounded in empathy, simplicity and self-respect. We're proud to have brought that vision to life and excited for what's still to come.